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What is SEO (Search Engine Optimization)?

Lumusoft  What is SEO (Search Engine Optimization)?

"SEO (Search Engine Optimization): Understanding the Basics and Importance of Search Engine Optimization"

"SEO (Search Engine Optimization)" is referred to as an organic, unpaid digital marketing strategy aimed at increasing website traffic through search engine results.

In other words:

SEO is a series of strategies and optimization efforts aimed at making websites perform more effectively in search engines. SEO, short for "Search Engine Optimization," has the primary goal of ensuring better rankings for a website on search engine result pages (SERP).

The importance of SEO:

Through SEO, you can enhance the performance of your website and reach a broader audience.

Why is SEO necessary? Why is it important?

The fundamental goal of SEO is to elevate websites to top positions in targeted search engines for specific keywords. Pages in the top positions generally receive more clicks. However, the number of qualified visitors is also crucial. In other words, SEO is applied not only to attract more visitors but also to increase the number of quality visitors.

If you lack experience in SEO, collaborating with an SEO expert can be a good start. However, it is important to choose the right expert, as uninformed optimization efforts can harm your website. Typically, an SEO expert offers the following services:

  • Examining the overall structure of your website.
  • Reviewing, revising, and providing recommendations for new content.
  • Offering suggestions for optimizing your website for Google and other search engines.
  • Keyword research.
  • Competitor and industry analysis.
  • SEO training.
  • Developing and implementing off-site strategies.
  • Preparation of professional and understandable SEO reports.


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